About this document
Barriers to New Product Launch in B2B by Irshad Shams is a document available to read on EtoBox.
The document is a thesis that examines barriers to new product launches in Swedish B2B SMEs. It begins with an introduction that provides background on the competitive business environment and importance of innovation. The study aims to investigate barriers experienced by steel and metal companies when launching new industrial products and actions that can be taken to overcome barriers. It then presents a literature review on topics like new product development, product lifecycles, launches, and marketing.
- Author
- Irshad Shams
- Language
- EN