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What is Intercultural Communication about?
Unit 2 discusses intercultural communication, focusing on social behaviors influenced by media, group norms, and cultural differences. It contrasts tight vs. loose cultures and individualist vs. collective cultures, highlighting how these cultural patterns affect decision-making, relationships, and environmental behaviors. Additionally, it covers verbal and non-verbal communication, emphasizing the role of language in expressing emotions and values.
- Author
- Kaashvi Popli
- Language
- EN