About this document

RFM Analysis for London Jets Marketing by Harshita Jha is a document available to read on EtoBox.

The London Jets are struggling with low ticket sales and revenue. An RFM analysis of 3,000 customers identified the 90 top scoring customers who purchase most recently, frequently, and spend the most money. These top customers are predominantly male, between ages 26-45, and not fan club members. The analysis recommends increasing fan club incentives targeting men aged 25-45, advertising in magazines popular with these customers, strengthening business relationships, and offering ticket packages to increase

Author

Harshita Jha

Language

EN