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Giordano is a Hong Kong retailer known for quality apparel at affordable prices. It has expanded internationally since the 1980s. Management is considering further international expansion but wonders how to position the brand and adapt strategies in new markets. Key strengths include excellent customer service, training employees, and positioning as value for money. Challenges include maintaining these strengths abroad and differentiating in new competitive landscapes. Adaptation of marketing and operations

Author

lopa1234

Language

EN