About this document
Impact of Internet Advertising on Consumers by Gautam Bindlish is a document available to read on EtoBox.
This research project examines the effectiveness of internet advertising on consumer behavior. A team of 6 students will collect primary data through surveys and questionnaires, and secondary data from past studies and cases. They aim to assess the reach and impact of internet ads on consumer actions by analyzing the data. Recommendations will then be provided based on the results of whether internet advertising influences consumer purchasing decisions.
- Author
- Gautam Bindlish
- Language
- EN