Can I read Listen First! : Turning Social Media Conversations Into Business Advantage on EtoBox?

Listen First! : Turning Social Media Conversations Into Business Advantage by Stephen D Rappaport; ProQuest (Firm); MyiLibrary is a book available to read on EtoBox.

What is Listen First! : Turning Social Media Conversations Into Business Advantage about?

LISTEN FIRST! Shhh... Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customerswhat people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster to customer needs and market changes. Listening is ultimately about gaining business advantage. Based on authoritative research from the Adver-tising Research Foundation, Listen First! delivers a playbook for marketing and advertising success-fully in our conversational era. This book explains what listening is, how to do it, how it's used, and where it's headed. Done well, social media listening uncovers pivotal insights that guide marketing as well as product development, customer service, and just about all business functions that touch customers and other stakeholders. You'll learn the tools, winning plays, and proven tactics for listening so that you can: Understand what cus

Author

Stephen D Rappaport; ProQuest (Firm); MyiLibrary

Publisher

Hoboken, N.J.: John Wiley & Sons

Published

2011

Language

EN

ISBN

9781118033722

Subjects

Business, Marketing, Management