About this document
Understanding Brand Love and Loyalty by gaurav2616146 is a document available to read on EtoBox.
This research paper summarizes a study on brand love. The study aimed to analyze how brand love influences customer loyalty and word-of-mouth. It hypothesized that satisfied customers with greater brand love would be more loyal and engage in more positive word-of-mouth. Data was collected through surveys and brand love, loyalty, and word-of-mouth were measured using Likert scales. The conclusions found that brand love positively impacts customer behavior, loyalty, and word-of-mouth. It also established that
- Author
- gaurav2616146
- Language
- EN