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The Attention Merchants : The Epic Scramble to Get Inside Our Heads by Tim Wu is a business book available to read on EtoBox.

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From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." — Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn t

Who reads The Attention Merchants : The Epic Scramble to Get Inside Our Heads?

Author

Tim Wu

Publisher

Vintage books

Published

2016

Language

EN

ISBN

9780804170048

Category

business

Subjects

History, Management, Business

Rating

4.1 / 5 (862 ratings)

Updated

2026-03-14