About this document
Eye-Tracking in Advertising Layouts by ravenna.lins is a document available to read on EtoBox.
This study investigates how the layout of text and images in advertisements affects consumer attention using eye-tracking methods. Results show that participants paid more attention to text than images, regardless of their horizontal positioning, with a notable preference for text on the left side in certain contexts. These findings highlight the importance of strategic placement in advertisement design to optimize consumer engagement.
- Author
- ravenna.lins
- Language
- EN