Can I read Targeting Parents with Ontela PicDeck on EtoBox?

Targeting Parents with Ontela PicDeck by Sarah Hameed is a document available to read on EtoBox.

What is Targeting Parents with Ontela PicDeck about?

The document summarizes a market research report for Ontela PicDeck, a photo transfer service. It identifies "Sarah, the parent" as the primary target persona based on segmentation research. Sarah represents parents who are technology-inept but want minimal effort solutions to integrate technology into their lives. The positioning statement frames PicDeck as providing timely convenience for busy moms to easily share pictures without hassle. The tagline emphasizes saving and enjoying pictures with minimal ef

Author

Sarah Hameed

Language

EN