About this document
Factors Influencing Diary Purchase Decisions by Lộc Cao Xuân is a document available to read on EtoBox.
The document is a research report on factors affecting decisions to purchase a diary called "A Happier Me" in Ho Chi Minh City, Vietnam. The report collected survey responses from 224 people. Key findings include: - The decision to purchase the diary was influenced by public image and feedback about the product. - Statistical analysis of survey data found Cronbach
- Author
- Lộc Cao Xuân
- Language
- EN