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Cialdini by Oussama Aoudi is a document available to read on EtoBox.
What is Cialdini about?
The book "Influence" by Dr. Robert Cialdini explores the psychology of persuasion through six universal principles of influence. It explains how to apply these principles to increase persuasiveness and has sold over 3 million copies internationally. The six principles are reciprocation, commitment and consistency, social proof, liking, authority, and scarcity. The book provides examples of how each principle works and why they are effective ways to influence human behavior.
- Author
- Oussama Aoudi
- Language
- EN