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About this Business, Management and Accounting article
Interplay of Message Framing, Keyword Insertion and Levels of Product Involvement in Click-through of Keyword Search Ads by Yoo, Chan Yun is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Yoo, Chan Yun
- Publisher
- World Advertising Research Center; Informa UK (Taylor & Francis); Taylor & Francis; Informa UK Limited (ISSN 0265-0487)
- Published
- 2011
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)