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What is Identifying Competitors in Marketing about?

The document discusses how marketers can identify both direct and indirect competitors. It defines direct competitors as companies selling similar products, while indirect competitors do not sell similar products but still seek the same customers. The document then provides three ways to identify direct competitors: market research, customer feedback, and online communities. It also gives three techniques to identify indirect competitors: keyword research, analyzing search engine results, and looking at pai

Author

Waqas Ahmed

Language

EN