About this document
Social Media by Amira Messaoud is a document available to read on EtoBox.
This study investigates the impact of social media on trust, self-perceived creativity, and satisfaction among millennial entrepreneurs. Findings indicate that social media information quality and marketing activities significantly enhance trust and satisfaction, while system quality directly influences trust. The research highlights the importance of optimizing social media for marketing to improve entrepreneurial performance in Indonesia
- Author
- Amira Messaoud
- Language
- EN