About this document

Tata Tea by Nalini Sharma is a document available to read on EtoBox.

This document summarizes the Jaago Re campaign launched by Tata Tea in partnership with NGO Janaagraha and other organizations to increase voter awareness and participation in India. The campaign specifically targeted the large youth population and those in rural areas with lower literacy. It used various advertising methods across television, radio, print and outdoor media to educate citizens and encourage voting. The main website jaagore.com also provided informative resources. The Jaago Re campaign was s

Author

Nalini Sharma

Language

EN