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Marketing An Introduction: 7th Edition Canadian by Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz is a nonfiction available to read on EtoBox.
What is Marketing An Introduction: 7th Edition Canadian about?
Marketing An Introduction by Armstrong (7th Canadian Edition) Cover Page Front Matter Title Page Imprint Brief Contents Contents About the Authors Preface Acknowledgements PART 1 Defining Marketing and the Marketing Process Chapter 1 Marketing: Creating Customer Value and Engagement Chapter 2 Company and Marketing Strategy PART 2 Understanding the Marketplace and Consumer Value Chapter 3 Analyzing the Marketing Environment Chapter 4 Managing Marketing Information to Gain Customer Insights Chapter 5 Understanding Consumer and Business Buyer Behaviour PART 3 Designing a Customer Value-Driven Strategy and Mix Chapter 6 Customer Value-Driven Marketing Strategy Chapter 7 Products, Services, and Brands: Building Customer Value Chapter 8 Developing New Products and Managing the Product Life Cycle Chapter 9 Pricing: Understanding and Capturing Customer Value Chapter 10 Marketing Channels: Delivering Customer Value Chapter 11 Retailing and Wholesaling Chapter 12 Engaging Consumers and Communicating Customer Value Chapter 13 Personal Selling and Sales Promotion Chapter 14 Direct, Online, Social Media, and Mobile Marketing PART 4 Extending Marketing Chapter 15 The Global Marketplace Chapter 1
Who reads Marketing An Introduction: 7th Edition Canadian?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz
- Publisher
- Pearson Canada Inc
- Published
- 2020
- Language
- EN
- ISBN
- 9780134788753
- Category
- nonfiction
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