About this document
Premium Promotions Impact on Consumers by Aaditya Kataria is a document available to read on EtoBox.
This document is a thesis that examines the effects of premium sales promotions on consumer behavior using Gaya Cosmetics as a case study. The thesis analyzes existing literature on sales promotions and premium promotions in particular. It also presents empirical data from an interview with an owner of Gaya Cosmetics on their use of sales promotions. The results show that premium promotions can influence consumers
- Author
- Aaditya Kataria
- Language
- EN