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Integrated Marketing Communications Guide by bushra is a document available to read on EtoBox.

What is Integrated Marketing Communications Guide about?

The document discusses integrated marketing communications (IMC) and its role in brand management. IMC is defined as a strategic business process that plans, develops, executes, and evaluates coordinated and measurable persuasive brand communication programs. The goal of IMC is to generate short-term financial returns while building long-term brand value. IMC uses various audience contact tools including advertising, public relations, sales promotion, direct marketing, and more to communicate with target au

Author

bushra

Language

EN