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AI by Farrukh Naveed is a document available to read on EtoBox.

What is AI about?

The document discusses a study that examines how artificial intelligence (AI) impacts user satisfaction and acceptance of digital banking. The study develops an integrated framework combining the expectation confirmation model with antecedents of AI. Data was collected through surveys from 251 digital banking users. The results of the structural equation modeling show that satisfaction is determined by expectation confirmation, perceived performance, visual attractiveness, problem solving, customization, co

Author

Farrukh Naveed

Language

EN