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About this Business, Management and Accounting article
“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion by Aaker, Jennifer L.; Lee, Angela Y. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Aaker, Jennifer L.; Lee, Angela Y.
- Publisher
- University of Chicago Press; Oxford University Press; Oxford University Press (OUP) (ISSN 0093-5301)
- Published
- 2001
- Field
- Business, Management and Accounting (Social Sciences)