About this document
Market Research Worksheet and Quiz by Gemma Cadogan is a document available to read on EtoBox.
Primary research, also known as field research, is useful for finding out new information directly relevant to a business through methods like questionnaires. Though it provides relevant data, primary research can be expensive to conduct. Secondary research, also called desk research, relies on existing information and is less costly but not as tailored to a specific business
- Author
- Gemma Cadogan
- Language
- EN