Opening book details…
About this Business, Management and Accounting article
The Role of Marketer-Generated Content in Customer Engagement Marketing by Meire, Matthijs; Hewett, Kelly; Ballings, Michel; Kumar, V.; Van den Poel, Dirk is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Meire, Matthijs; Hewett, Kelly; Ballings, Michel; Kumar, V.; Van den Poel, Dirk
- Publisher
- American Marketing Association; SAGE Publications (ISSN 0022-2429)
- Published
- 2019
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)
More by Meire, Matthijs; Hewett, Kelly; Ballings, Michel; Kumar, V.; Van den Poel, Dirk
Browse all works by Meire, Matthijs; Hewett, Kelly; Ballings, Michel; Kumar, V.; Van den Poel, Dirk