About this document
Debenhams Affiliate Program Overhaul by Paul David Brown is a document available to read on EtoBox.
Debenhams migrated its affiliate program from Tradedoubler to affilinet to reduce the number of affiliates promoting its brand from 8,000 to 60 carefully selected partners to regain control of the brand and eliminate infringement. The migration was managed through a careful plan with communication and support, and affilinet helped supplement Debenhams
- Author
- Paul David Brown
- Language
- EN