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Strategies for E-business : Creating Value Through Electronic and Mobile Commerce : Concepts and Cases by Enders, Albrecht; Jelassi, Tawfik; Martínez-López, Francisco José is a nonfiction available to read on EtoBox.

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List of exhibitsGuided tour ForewordPrefaceAuthors' acknowledgementsThe authors Publisher's acknowledgements Part I IntroductionChapter 1 Key terminology and evolution of e-business Chapter at a glanceLearning outcomesIntroduction1.1 Key terminology 1.1.1 e-Business 1.1.2 Electronic commerce 1.1.3 Mobile e-commerce FT article It's too early for e-business to drop its 'e' 1.1.4 The concept of strategy 1.1.5 The concept of value creation and capturing 1.2 The evolution of e-business 1.2.1 The grassroots of e-business FT article Edi update 1.2.2 The rise of the Internet FT article Boo.com founder fears net bubble 1.2.3 The crash FT article Webvan's billion-dollar mistake 1.2.4 The synergy phaseFT article From Netscape to the Next Big Thing: how a dotcom decade changed our lives Blog box Google acquires Internet (May 2017)SummaryReview questionsChapter 2 Overview of the e-business strategy framework Chapter at a glance Learning outcomes Introduction 2.1 Key challenges in e-business strategy formulation 2.2 A systematic approach to e-business strategy formulation Summary Review questions Recommended key reading Notes and references Chapter 3 External a

Who reads Strategies for E-business : Creating Value Through Electronic and Mobile Commerce : Concepts and Cases?

Author

Enders, Albrecht; Jelassi, Tawfik; Martínez-López, Francisco José

Publisher

Pearson Education, Limited

Published

2014

Language

EN

ISBN

9780273757870

Category

nonfiction

Subjects

Management, Business, Science