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Customer Loyalty Analysis for VIBGYOR by ajoos4all is a document available to read on EtoBox.

What is Customer Loyalty Analysis for VIBGYOR about?

The document presents a summer internship project focused on analyzing customer loyalty towards VIBGYOR Advisors Private Limited, highlighting issues such as low brand equity, brand awareness, and inefficient promotion in a competitive market. The research aims to explore the relationships between customer perceived value, public relations, brand image, and customer loyalty, using a structured questionnaire for data collection. The findings indicate significant relationships between these variables, suggest

Author

ajoos4all

Language

EN