Can I read Digital Marketing on EtoBox?

Digital Marketing by thanaphone Kittiyavong is a document available to read on EtoBox.

What is Digital Marketing about?

The document discusses how digital technology has impacted marketing in three main ways: 1) The term "marketing" has changed as digital tools have provided new ways for marketers to engage with customers through things like social media, mobile marketing, and data analytics. 2) The traditional "marketing mix" of product, price, place, and promotion has been impacted and requires reinvention to account for digital channels. 3) New concepts like influencer marketing, personalized experiences, and omnicha

Author

thanaphone Kittiyavong

Language

EN