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Clean-N-Brite manufactures two household cleaning products under the HouseSafe label at its Cincinnati plant. For the first six months of 2011, it expects to manufacture and sell 100,000 cases of each product. The regular product sells for $20 per case and costs $15 to make, while the heavy-duty product sells for $30 per case and costs $18 to make. Top management expects losses for the first six months but believes profits will improve in the future as competitors exit the market.

Author

Amit Pandey

Language

EN