Can I read Wellness Management in Hospitality and Tourism on EtoBox?

Wellness Management in Hospitality and Tourism by Bendegul Okumus; Heather Linton-Kelly is a book available to read on EtoBox.

What is Wellness Management in Hospitality and Tourism about?

The global wellness industry is currently valued at $4.4 trillion and wellness in hospitality and tourism is one of the fastest-growing travel segments. Wellness Management in Hospitality and Tourism is the first text that: • discusses and evaluates the design, operation and management of a wellness event in food service, hospitality and tourism businesses. • evaluates the implementation of wellness management programs in food service, hospitality and tourism businesses. • identifies and describes wellness customer segments within food service, hospitality and tourism businesses. Comprised of 14 chapters – one for every week of a semester – that study the science behind the trends and look at every aspect of health and wellness across the tourism and hospitality industries, this text provides students with the skills and knowledge to become a leader in the development of this new wave of exciting, nutritious, safe and profitable health and wellness products, services and practices. Packed with international case studies and written in a user-friendly style, Wellness Management in Hospitality and Tourism looks at the following key areas and more: • Typologies, scope and segments in

Author

Bendegul Okumus; Heather Linton-Kelly

Publisher

Goodfellow Publishers, Limited

Published

2022

Language

EN

ISBN

9781915097224

Subjects

Medical, Travel, Business