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About this Business, Management and Accounting article
Evaluating the Effectiveness of Retailer-Themed Super Saver Events by Guyt, Jonne Y.; Gijsbrechts, Els is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Guyt, Jonne Y.; Gijsbrechts, Els
- Publisher
- American Marketing Association; SAGE Publications (ISSN 0022-2429)
- Published
- 2019
- Field
- Business, Management and Accounting (Social Sciences)