About this document
Marketing Management Syllabus in Tamil by gopi krishz is a document available to read on EtoBox.
This document contains the syllabus for the DJB3C Marketing Management course offered by Manonmani Am Sundaranar University. The syllabus covers 5 units: introduction to marketing concepts, product planning and management, pricing, distribution channels, and advertising. Key topics include the role of marketing, consumer behavior, market segmentation, new product development, branding, pricing strategies, channel selection, and types of advertising. The syllabus provides learning objectives and suggested re
- Author
- gopi krishz
- Language
- EN