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What is Dimensional Mailers Boost Response Rates about?

A study by Baylor University found that using dimensional mailers can significantly improve direct mail response rates over direct mail alone. They divided recipients into three groups receiving: 1) a sales letter and materials in an envelope, 2) additional promotional products in an envelope, or 3) all materials delivered in a dimensional box. The response rate for those receiving the dimensional mailer was 75% higher than those receiving the same contents in an envelope.

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