About this document
KFC Malaysia Crisis Management Overview by JEYAMALAR A/P SUTHAGARAN STUDENT is a document available to read on EtoBox.
The document discusses a crisis that occurred at KFC Malaysia in 2010 when videos surfaced showing KFC employees tampering with food. In response, KFC Malaysia reported the incident to police and conducted an internal investigation. They also launched a Facebook page to address customer concerns and invite feedback, which helped reduce negative buzz online over time.
- Author
- JEYAMALAR A/P SUTHAGARAN STUDENT
- Language
- EN