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What is Impact of Mobile Banking on User Satisfaction about?

This study investigates the impact of perceived benefits, ease of use, trust, and feature availability on user satisfaction with BCA mobile banking services among 200 respondents in Sejabodetabek. The findings reveal that perceived ease of use, perceived usefulness, and feature availability positively influence user satisfaction, while perceived benefits and trust do not have a significant effect. The research aims to provide insights for banking companies to enhance mobile banking services and improve cust

Author

GRACE FAYCHA

Language

EN