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The document discusses a final project analyzing data from Kinh Do Food Joint Stock Company to understand customer satisfaction levels. It: 1) Defines dependent variable (satisfaction level) and independent variables (price, quality, brand comparison, usage frequency, repeat usage). 2) Tests relationships between independent variables and establishes a regression model and equation relating satisfaction to price, quality, and repeat usage. 3) Uses the regression equation to estimate satisfaction levels
- Author
- Duy Tiến
- Language
- EN