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Franchising and Alternative Entry Strategies by Maria Sebastian is a document available to read on EtoBox.

What is Franchising and Alternative Entry Strategies about?

The document outlines 8 alternative market entry strategies: 1) export 2) licensing 3) franchising 4) management contracts 5) turnkey operations 6) joint ventures 7) assembly operations 8) manufacturing facilities. Each strategy is briefly described and key advantages and disadvantages are listed. Export, licensing, franchising, and joint ventures allow entry without large capital investment but provide less control, while turnkey, assembly, and manufacturing require more resources but allow greater control

Author

Maria Sebastian

Language

EN