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What is Faktor Penentu Pilihan Bank Syariah vs Konvensional about?

This document summarizes previous research on factors influencing consumer decisions between conventional and sharia banks. Studies have found decisions are influenced by both economic and non-economic factors like religion, family and perceptions. Research in West Sumatra found only 3.36% of deposits were in sharia banks, lower than conventional banks. Further research is needed to better understand consumer preferences and behaviors to help banks improve market strategies.

Author

Anaa Sokhifaa

Language

EN