Opening book details…
Can I read Get to aha! : discover your positioning DNA and dominate your competition on EtoBox?
Get to aha! : discover your positioning DNA and dominate your competition by Andy Cunningham is a business book available to read on EtoBox.
What is Get to aha! : discover your positioning DNA and dominate your competition about?
**From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance** Andy Cunningham has been at the forefront of tech and innovation since day one, and she’s been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries. __Get to Aha!__ shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their company―__Who are we? And why do we matter?__―before they leap right into branding. Big mistake. A company must first know itself (establish its position) before it can express its identity (execute its branding). There are three types of companies in the world, each with its own DNA: Mothers are customer-oriented, Mechanics are product-oriented, and Missionaries are concept-oriented―and it’s absolutely critical for business leaders to know which type their company is to create an authentic and ultimately “sticky” position in the market. A company’s DNA is the key to achieving this and with it, a competitive adva
Who reads Get to aha! : discover your positioning DNA and dominate your competition?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Andy Cunningham
- Publisher
- McGraw-Hill Education
- Published
- 2017
- Language
- EN
- ISBN
- 9781260031218
- Category
- business
- Subjects
- Marketing, Management, Business
- Rating
- 4.4 / 5 (70 ratings)
- Updated
- 2026-03-14
More by Andy Cunningham
Browse all works by Andy Cunningham
Similar books
- Twitter Power : How to Dominate Your Market "One Tweet at a Time" — Joel Comm; Anthony Robbins; Ken Burge (2009)
- Easy Strength : How to Get a Lot Stronger Than Your Competition - and Dominate in Your Sport — Tsatsouline, Pavel, John, Dan (2011)
- Disruption by Design : How to Create Products That Disrupt and Then Dominate Markets — Peter Paetz (2014)
- High Velocity Innovation : How to Get Your Best Ideas to Market Faster — Roger Johnson Katherine Radeka (2019)
- Finding Your Element : How to Discover Your Talents and Passions and Transform Your Life — Sir Ken Robinson, PhD; Lou Aronica (2013)
- Built to Innovate : Essential Practices to Wire Innovation into Your Company's DNA — Ben M. Bensaou; Karl Weber (2021)