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Get to aha! : discover your positioning DNA and dominate your competition by Andy Cunningham is a business book available to read on EtoBox.

What is Get to aha! : discover your positioning DNA and dominate your competition about?

**From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance** Andy Cunningham has been at the forefront of tech and innovation since day one, and she’s been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries. __Get to Aha!__ shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their company―__Who are we? And why do we matter?__―before they leap right into branding. Big mistake. A company must first know itself (establish its position) before it can express its identity (execute its branding). There are three types of companies in the world, each with its own DNA: Mothers are customer-oriented, Mechanics are product-oriented, and Missionaries are concept-oriented―and it’s absolutely critical for business leaders to know which type their company is to create an authentic and ultimately “sticky” position in the market. A company’s DNA is the key to achieving this and with it, a competitive adva

Who reads Get to aha! : discover your positioning DNA and dominate your competition?

Author

Andy Cunningham

Publisher

McGraw-Hill Education

Published

2017

Language

EN

ISBN

9781260031218

Category

business

Subjects

Marketing, Management, Business

Rating

4.4 / 5 (70 ratings)

Updated

2026-03-14