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What is Efficient Choice Design Construction Method about?

The document presents a method for constructing efficient choice designs using a computerized search strategy, which enhances the efficiency of discrete choice experiments in marketing and economics. This approach allows for the incorporation of anticipated model parameters, the generation of complex designs that reflect real market conditions, and the exploration of design modifications. The authors advocate for minimizing D-error as a criterion for evaluating choice designs, emphasizing that their method

Author

kleverson.reis

Language

EN