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Independent Television in Britain: Volume 2 - Expansion and Change, 1958-68 by Bernard Sendall, Paul Bonner, Lesley Aston is a nonfiction available to read on EtoBox.

What is Independent Television in Britain: Volume 2 - Expansion and Change, 1958-68 about?

After thirty years of broadcasting in Britain under a public monopoly, the Television Act of 1954 introduced a controversial new force called Independent Television (ITV) which was a plural structure combining private enterprise and public control. Its income came from advertising. This volume, the first of three recording the history of Independent Television, describes the campaign to end the BBC's monopoly in television and tells of the vicissitudes of the early years of ITV, how it survived to become an accepted part of the fabric of British life. The book draws on much previously unpublished information to reveal the inside story of the problems which were encountered and the people principally involved in them. It tells how ITV's programmes captured a major share of the television audience and also how its rapid growth and the way the network was conducted led to a divergence from some of the ideals of its founding fathers. Whilst enjoying great popularity with the audience in general, ITV encountered criticism among people concerned about both 'excessive' profits and the social impact of the medium. The book sets the record straight on a number of questions on which judgemen

Who reads Independent Television in Britain: Volume 2 - Expansion and Change, 1958-68?

Author

Bernard Sendall, Paul Bonner, Lesley Aston

Publisher

Palgrave Macmillan UK : Imprint : Palgrave Macmillan

Published

1989

Language

EN

ISBN

9780333647738

Category

nonfiction

Subjects

Business, History, Sociology