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Blue Ocean Strategy in Events Management by Oleg Zherdev is a document available to read on EtoBox.

What is Blue Ocean Strategy in Events Management about?

This document summarizes the key concepts of blue ocean strategy as proposed by W. Chan Kim and Renee Mauborgne. It discusses how traditional strategic approaches focus on competition within an existing industry, while blue ocean strategy involves creating new market space and making existing competition irrelevant. It provides the example of Cirque du Soleil, which reconstructed elements of circus and theater to attract a new non-traditional customer base and create a blue ocean. The document also outlines

Author

Oleg Zherdev

Language

EN