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What is Market Trends in Soft Drinks Industry about?

This document provides an overview of the cold drink industry in India. It discusses key topics like types of soft drinks, major players and their market shares, marketing strategies, and controversies related to nutritional value and health effects. The industry is dominated by Coca-Cola and PepsiCo, while regional favorites include Thums Up and Limca. While carbonated drinks remain popular, the market is shifting towards fruit juices, bottled water and diet drinks.

Author

Kapil Mohan Sharma

Language

EN