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What is Industrial Marketing Overview and Concepts about?

This document provides an overview of industrial marketing. It defines industrial marketing as marketing goods and services to business organizations for use in manufacturing products or operating businesses. Key differences between industrial and consumer marketing are outlined, including more concentrated geographic markets, customized complex products, rational buyer behavior, and emphasis on personal selling in industrial contexts. The document also discusses concepts important for industrial marketing

Author

sanjeev_balachandran

Language

EN