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Can I read Value co-creation and co-destruction in service ecosystems: The case of the Reach Now app on EtoBox?
Value co-creation and co-destruction in service ecosystems: The case of the Reach Now app by Schulz, Thomas (author);Zimmermann, Sina (author);Böhm, Markus (author);Gewald, Heiko (author);Krcmar, Helmut (author) is a Business, Management and Accounting article available to read on EtoBox.
What is Value co-creation and co-destruction in service ecosystems: The case of the Reach Now app about?
In recent years, a change in business logic from goods-dominant (G-D) to service-dominant (S-D) logic can be observed widely. For instance, in the case of the mobility sector, companies such as Daimler AG and the BMW Group are shifting from solely producing cars to also providing mobility services. One fruit of their efforts is the Reach Now app, which supports users by combining multiple mobility services. Although such an app can contribute significantly to achieving smart mobility and thereby making the use of the private car less predominant, only a relatively small number of people use it. In this article, we adopt the S-D logic perspective to analyze the link between value formation (i.e., value co-creation and co-destruction) in customer-to-business relationships and business-to-business relationships in the service ecosystem of the Reach Now app based on an analysis of customer reviews of the Reach Now app in the Android Google Play Store between 2016 and 2019. We complement this analysis with interviews with representatives from six German public transport organizations and the Moovel Group GmbH, the app provider. Based on our analysis, we develop an interactional phasebas
Who reads Value co-creation and co-destruction in service ecosystems: The case of the Reach Now app?
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Schulz, Thomas (author);Zimmermann, Sina (author);Böhm, Markus (author);Gewald, Heiko (author);Krcmar, Helmut (author)
- Publisher
- Elsevier BV
- Published
- 2021
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)