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What is Customer-Oriented Banking Transformation about?

This position paper argues that electronic markets are driving changes in the banking industry by making it more customer-oriented. Several factors are enabling this transformation, including the financial crises, changing customer behaviors and expectations, new banking technologies, and competition from non-bank financial services providers. The banking industry has been slow to adopt electronic markets at the customer interface, but examples from other industries and new innovations suggest that traditio

Author

oussama

Language

EN