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What is Text Mining in University Social Media about?

This article discusses a study that employs topic modeling to analyze user engagement and content topics in social media posts from university groups on VK, a popular Russian social network. The research collected over 247,000 posts from five leading universities in Saint Petersburg between 2018 and 2023, identifying key topics and developing a decision-making matrix based on audience reactions. The findings aim to assist higher education institutions in enhancing their social media marketing strategies and

Author

Sudiptha Mudiraj

Language

EN