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Innovative Business Practices : Prevailing a Turbulent Era by Demetris Vrontis and Alkis Thrassou is a nonfiction available to read on EtoBox.

What is Innovative Business Practices : Prevailing a Turbulent Era about?

This second decade of the millennium finds the world changing at a once unimaginable pace. Businesses, tangled in the interwoven threads of galloping globalization, technological advances, cultural diversity, economic recession and deep-rooted human social evolution, struggle to keep up with incessant changes; consequently and inexorably experiencing severe difficulties and disorientation. Executives, much bewildered, habitually turn to conventional, time-honoured strategies and practices, which increasingly fail to offer the much-sought answers and means to survival, competitiveness and growth. We are currently experiencing a business era of turbulence and dynamic change - an era that inherently rejects conventionality and orthodox business theory to reward businesses embracing agility, reflex-style adaptability, innovation and creativity. This turbulence is, however, not a parenthesis or even a pattern, but the new reality in which each business must reinvent and redefine itself. This is a new reality of stakeholders that shift focus from the external to the internal, from the tangible to the intangible, and from fact to perception. This book presents research and paradigms that

Who reads Innovative Business Practices : Prevailing a Turbulent Era?

Author

Demetris Vrontis and Alkis Thrassou

Publisher

Cambridge Scholars Publishing

Published

2013

Language

EN

ISBN

9781443846042

Category

nonfiction

Subjects

Business, Management, Science