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Essential Marketing Communications Resources by Diana Bengea is a document available to read on EtoBox.
What is Essential Marketing Communications Resources about?
This document provides a reading list of recommended textbooks and other resources for marketing communications. It lists 10 recommended textbooks published between 2003-2011 focused on topics like essentials of marketing communications, advertising and promotion, integrated marketing communications. It also lists several academic journals focused on consumer behavior, advertising, marketing communications. Finally, it provides a list of 5 relevant marketing and advertising websites.
- Author
- Diana Bengea
- Language
- EN