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This study explores the adoption of digital marketing by halal Micro, Small, and Medium Enterprises (MSMEs) in Indonesia and Nigeria, highlighting both opportunities and challenges. While digital tools can enhance market access, consumer trust, and operational efficiency, barriers such as limited digital literacy, financial constraints, and infrastructural gaps hinder effective adoption. The findings emphasize the need for targeted support to empower halal MSMEs in the digital economy while upholding Islami

Author

huynhtantoi12345

Language

EN