About this document
Gradient Boosting for FMCG Promotion Forecasting by MatiasDiaz is a document available to read on EtoBox.
This paper presents a novel approach to forecasting the efficiency of promotions in the FMCG retail sector using the gradient boosting method. It introduces six performance indicators to measure the promotion effect and describes the data preparation and hyperparameter optimization processes for training models on different product groups. The research aims to enhance promotional planning by providing a more accurate prediction of sales outcomes during promotional periods.
- Author
- MatiasDiaz
- Language
- EN